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Mastering the Seasonal Shift // Elevating Outerwear Sales at the Beginning of the Season


As the seasons change, so do the demands of fashion.

The beginning of a new season presents a prime opportunity for retailers to capitalise on shifting trends and consumer preferences, particularly in the realm of outerwear.

In this article, we'll explore strategic techniques to increase outerwear sales during the beginning of the season, leveraging assortment planning, retail merchandise planning, merchandise financial planning, and other key strategies to drive success.
Anticipate Trends with Assortment Planning

The foundation of successful outerwear sales lies in anticipation. By carefully curating an assortment that reflects upcoming trends and seasonal demands, retailers can capture the attention of fashion-forward consumers. Utilise assortment planning tools to analyse market trends, customer preferences, and historical sales data to inform your selection.

From classic trench coats to trendy puffer jackets, ensure your assortment covers a diverse range of styles and price points to cater to a broad spectrum of shoppers. Embrace outerwear staples alongside statement pieces to offer something for every taste.
Dynamic Retail Merchandise Planning

Retail merchandise planning is a dynamic process that evolves with the seasons. As the beginning of the season approaches, retailers should revisit their merchandise plans and adjust them accordingly. Analyse sales performance from previous seasons, identify top-performing outerwear styles, and allocate resources strategically to maximise sales potential.

Leverage retail merchandise assortment planning solutions to fine-tune your assortment, ensuring that it aligns with current trends and customer preferences. Keep a pulse on emerging fashion movements and be prepared to adapt your merchandise plan accordingly.
Strategic Merchandise Financial Planning

Merchandise financial planning is the backbone of a successful retail strategy. As you prepare for the beginning of the season, allocate budgets judiciously to procure outerwear inventory that aligns with your merchandise plan. Consider factors such as price points, product margins, and expected sales volumes to ensure optimal financial performance.

Take advantage of merchandise financial planning tools to forecast demand, analyse profitability, and optimise inventory levels. This proactive approach allows you to make informed decisions about purchasing, pricing, and promotions, maximising the return on your investment.
Embrace E-commerce Merchandising

In today's digital age, e-commerce merchandise plays a pivotal role in driving sales. As you gear up for the beginning of the season, leverage your online platform to showcase your outerwear collection to a global audience. Invest in high-quality product photography, create engaging product descriptions, and implement targeted digital marketing campaigns to attract shoppers to your e-commerce store.

Optimise your website for mobile devices and ensure a seamless shopping experience from browsing to checkout. Offer exclusive online promotions and discounts to incentivise online purchases and drive traffic to your e-commerce merchandise.
Markdown Optimisation for Clearance

As the season progresses, it's essential to implement markdown optimisation strategies to clear out remaining inventory and make room for new arrivals. Towards the end of the season, strategically markdown outerwear styles that haven't performed as expected to stimulate sales and minimise excess inventory.

Use data analytics to identify slow-moving inventory and determine the most effective markdowns. Offer discounts that are enticing to shoppers while still maintaining profitability. This proactive approach helps prevent overstocking and ensures a smoother transition into the next season.
Agile Stock Replenishment

Maintaining optimal inventory levels is crucial for maximising sales during the beginning of the season. Stay agile with stock replenishment strategies to ensure that popular outerwear styles are always available to meet customer demand.

Monitor sales performance in real-time and adjust stock replenishment orders accordingly. Leverage predictive analytics to anticipate demand and replenish inventory proactively. By staying ahead of customer needs, you can minimise stockouts and maximise sales opportunities.

As the new season dawns, retailers can seize the opportunity to boost outerwear sales through strategic planning.

From anticipation and dynamic planning to embracing e-commerce and optimising inventory, each step contributes to success.

By implementing these techniques, retailers can ensure a profitable season, enhancing revenue, customer satisfaction, and brand loyalty.
At KIVALUE we cover end-to-end
fashion retail processes
From connecting merchandising, buying, and planning processes to omnichannel inventory and markdown management

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