(Kaufhaus des Westens) is an iconic department store in Berlin, Germany, operating since 1907. Its interior is stunning with a dizzying array of ever-changing displays and installations that keep things fresh for 50,000 visitors a day.
As one of the largest and most luxurious department stores in Europe, its success in these modern times is down to the effective merchandise planning that powers the incredible product assortment they offer.
KaDeWe offers a wide range of products, including fashion, beauty, home goods, and food. It hosts experiences like fashion shows, art exhibitions, and pop-up shops that promote its ever-changing product assortment.
But things weren’t always this way. Decades of growth and analogue processes made their merchandise planning too big to manage. And in 2019, KaDeWe reached the breaking point.