Harnessing Social Media and Influencer MarketingSocial media has become a powerful platform for fashion brands to connect with customers, showcase their products, and drive sales. Tech companies specialising in social media analytics,
influencer marketing, and content creation can help brands amplify their presence on platforms like Instagram, TikTok, and YouTube.
By identifying relevant influencers, optimising content strategies, and measuring campaign performance, brands can maximise their reach, engage with target audiences, and generate buzz around new product launches and promotions, ultimately driving traffic and sales.