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Maximising Your In-Store Sales with In-Store Stock Optimisation

As a fashion retailer, you know that in-store sales are an essential factor in driving revenue and brand success. Are your prime fixtures and locations being utilised effectively to showcase your top-selling products and maximise your sales potential? Streamlining in-store product placement through effective stock optimisation is key.
When it comes to in-store stock optimisation, many fashion retailers struggle with the same challenge:

Identifying which products sell best in which store locations, while ensuring prime fixtures aren’t wasted on low-selling items.

Solving this challenge requires a comprehensive understanding of consumer behaviour and the ability to customise in-store placements based on this data.

The Challenge: Identifying Your Top-Selling Products and Prime Locations

In the fast-paced world of fashion retail, it is crucial to identify your top-selling products and prime locations to drive sales and increase profitability.

However, this task can be complex due to the ever-changing market trends and consumer behaviour.

Let's take a closer look at the challenges you may face:
Maximising the Utilisation of Prime Fixtures and Locations

  • Prime fixtures and locations are valuable real estate within your store that have the potential to significantly impact sales.

  • Optimising the use of these fixtures and locations involves strategically placing your top-selling products to capture customer attention.

  • It is essential to ensure that these prime spots are not wasted on low-selling items.
Customising In-Store Placements and Product Assortments

  • Understanding consumer behaviour and market trends is crucial for effective stock optimisation.

  • Customising your in-store placements and product assortments based on these insights allows you to meet customer needs and preferences.

  • By aligning your offerings with market trends, you can create a compelling and relevant shopping experience for your customers.
Identifying Your Top-Selling Products

  • Accurately identifying your top-selling products requires comprehensive analysis of sales data.

  • This analysis helps you understand which products are driving customer interest and generating high sales volumes.

  • By pinpointing your top-selling products, you can leverage this information to make informed decisions about product placement and allocation of prime fixtures.

Ensuring Prime Fixtures Aren't Wasted on Low-Selling Items

  • It is essential to evaluate the performance of individual fixtures and ensure that they are effectively contributing to sales.

  • By identifying which fixtures are underperforming or housing low-selling items, you can restructure your in-store displays to maximise their impact.

  • This approach ensures that prime fixtures are utilised to their full potential, driving sales and increasing overall profitability.
Addressing these challenges is critical for efficient in-store stock optimisation, leading to improved customer satisfaction and increased revenue.
The Solution: Comprehensive In-Store Stock Optimisation Approach

In the fast-paced domain of fashion retail, the key to staying ahead lies in effectively optimising in-store stock.

The following outlines a holistic solution encompassing ten essential strategies:
  • Data Analysis and Tracking
    • Regularly analyse sales data to identify top-selling products.
    • Utilise point-of-sale systems and customer relationship management tools to track customer preferences and behaviours.
  • Customer Feedback and Surveys
    • Collect feedback from customers through surveys and reviews.
    • Use this information to understand customer preferences, identify popular products, and gauge satisfaction with in-store experiences.
  • Seasonal Trend Analysis
    • Stay ahead of market trends by analysing seasonal changes in fashion.
    • Adjust in-store placements and promotions accordingly to align with current trends.
  • Fixture Performance Assessment
    • Regularly assess the performance of individual fixtures.
    • Identify underperforming fixtures or those housing low-selling items and consider repositioning or redesigning displays.
  • Dynamic Merchandising
    • Implement a dynamic merchandising strategy to keep displays fresh and engaging.
    • Rotate products regularly to showcase a variety of items and encourage repeat visits.
  • Utilise Technology
    • Explore the use of technology, such as RFID tags and sensors, to track product movement and popularity.
    • Leverage analytics tools for a deeper understanding of customer behaviour and optimise product placements accordingly.
  • Employee Training
    • Train staff to understand the importance of product placement and customer engagement.
    • Encourage employees to gather insights from customer interactions and provide feedback on product popularity.
  • Promotions and Bundling
    • Implement strategic promotions and bundle offers based on customer preferences.
    • Cross-sell complementary items to increase the average transaction value.
  • Adapt to Local Demographics
    • Customise in-store placements based on the demographics and preferences of the local customer base.
    • Tailor product assortments to meet the specific needs of each store's community.
  • Feedback Loop
    • Establish a feedback loop for continuous improvement.
    • Regularly review and adapt strategies based on changing market dynamics, customer preferences, and sales data.
Our Capability: Streamlining In-Store Stock Optimisation with Advanced Analytics

At KIVALUE, we understand the complexities of fashion planning and are committed to streamlining processes for our clients.

Our expertise lies in omni-channel stock optimisation and strategy planning, enabling fashion retailers to achieve a seamless shopping experience while maximising profitability.
Our capability includes:

Sales Analytics

Leveraging advanced analytics to provide retailers with a comprehensive understanding of market trends, consumer behaviour, and other factors that influence sales.


Store Layout Optimisation

Optimising the layout of retail stores to maximise foot traffic and sales potential..


Fixture-Performance Assessment

Reviewing the performance of individual fixtures to determine which are most successfully driving sales.

Maximising Your In-Store Sales with
In-Store Stock Optimisation

Book your 3-day workshop
Benefits of In-Store Optimisation Assessment

Our in-store optimisation assessment has numerous benefits for our clients:

Enhancing the in-store shopping experience for customers and increasing customer satisfaction.

Optimising product placement for maximum visibility and accessibility to customers.

Maximising profitability by using prime fixtures and locations to showcase top-selling products.

Delivering an approximate 7% uplift in sales or $1.75m on a 25m revenue.

Conclusion: Optimising Your Stock for Future Success

With the fast-paced nature of the fashion industry, maximising profits requires an efficient stock optimisation plan.

With our comprehensive 3-day in-store optimisation assessment, KIVALUE offers the solution to tackle the challenges of in-store placement and stock optimisation.

By implementing our solution and partnering with our team of experts, fashion retailers can enhance customer satisfaction, optimise their in-store placements, and maximise profitability.

Our commitment to collaboration, customisation, and continuous optimisation sets us apart in this competitive industry.

Trust us to provide a tailored service, which matches our client's individual needs. Don't hesitate to make the move and work with KIVALUE today.

The future of your stores’ success begins with us.
About the Author

Giorgio Loiodice brings over 20 years of global supply chain expertise to fashion, luxury, and consumer goods industries.

He's a trusted advisor to leading retailers and fashion brands, shaping their omnichannel success.

Explore his insights in this article.

Giorgio Loiodice

Chief Innovation Officer

At KIVALUE we cover end-to-end
fashion retail processes
From connecting merchandising, buying, and planning processes to omnichannel inventory and markdown management

We offer FREE assessment of your current solution requirements.