Measuring Impact and ROIWhile the effects of influencer marketing on sportswear sales are undeniable, measuring the impact and
return on investment (ROI) of these campaigns is essential for brands. Utilising analytics tools and tracking metrics such as website traffic, engagement rates, and conversion rates can provide valuable insights into the effectiveness of influencer collaborations.
By analysing these data points, brands can optimise their influencer marketing strategies to maximise sales and ROI.