Data-driven technology and intelligent inventory management will be combined to deliver an increasingly personalised buying experience.

Futurist Tom Cheesewright: “Data-driven technology and intelligent inventory management will be combined to deliver an increasingly personalised omnichannel buying experience, taking consumers and their preferences from online to in-store with zero friction.”

Furthermore he "...believes that for brands to succeed, they will need to commit to a ruthless focus on customer experience."

Interesting article and market research as well as a nice confirmation for the combination of our core business fields.

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