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Captivating Back-to-School Shoppers // Strategies to Increase Women's Dress Sales


The back-to-school season presents a significant opportunity for retailers to boost sales of women's dresses. By leveraging the expertise of fashion retail consulting agencies and implementing an effective omnichannel strategy, retailers can attract back-to-school shoppers and drive increased demand for dresses.

In this article, we will explore actionable strategies that incorporate merchandise planning, markdown pricing, and stock replenishment to maximise women's dress sales during the back-to-school season.

Collaborate with Fashion Retail Consulting Agencies

Partnering with fashion retail consulting agencies can provide valuable insights into the latest trends and preferences among back-to-school shoppers. These agencies possess expert knowledge of the fashion landscape and can help retailers curate a compelling assortment plan tailored to the target market.

By aligning with the latest trends, retailers can ensure their inventory meets the expectations of back-to-school shoppers, driving increased sales.
Implement an Omnichannel Shopper Experience

To engage back-to-school shoppers and boost women's dress sales, retailers must adopt an omnichannel approach. By seamlessly integrating physical stores, online platforms, and mobile applications, retailers can provide a convenient and consistent shopping experience across channels.

Implementing unified branding, pricing, and promotions helps create a cohesive shopping journey that resonates with back-to-school shoppers and encourages them to make dress purchases.
Optimise Merchandise Planning and Assortment Solutions

Effective merchandise planning is crucial for maximising sales during the back-to-school season. Retailers should leverage merchandise planning solutions to analyse historical data, identify popular dress styles, and forecast demand accurately.

By leveraging data-driven insights, retailers can create assortment planning that addresses the preferences of back-to-school shoppers and ensure they have a diverse selection of apparel in stock.
Employ Merchandise Financial Planning and Markdown Strategies

Strategic merchandise financial planning and markdown pricing can be powerful tactics to drive women's dress sales during the back-to-school season. Retailers should identify slow-moving inventory or seasonal items and offer attractive markdown prices to entice shoppers.

Special promotions, such as bundle deals or limited-time offers, create a sense of urgency and incentivise back-to-school shoppers to make a purchase. Smart pricing strategies can effectively capture the attention of this customer segment and drive increased sales.
Focus on Stock Replenishment and Inventory Management

Efficient stock replenishment and inventory management are essential during the back-to-school season. Retailers should closely monitor stock levels, paying attention to popular dress sizes, colours, and styles preferred by back-to-school shoppers.

By utilising advanced stock replenishment systems and closely coordinating with suppliers, retailers can ensure a consistent supply of dresses, minimising stockouts and maximising sales potential during this high-demand period.

Retailers can increase women's dress sales during the back-to-school season by collaborating with fashion retail consulting agencies, implementing an effective omnichannel strategy, optimising merchandise planning, employing strategic markdown pricing, and focusing on stock replenishment and inventory management.

By adopting these strategies, retailers can cater to the preferences of back-to-school shoppers, deliver an exceptional shopping experience, and drive increased sales of women's dresses during this crucial season.
At KIVALUE we cover end-to-end
fashion retail processes
From connecting merchandising, buying, and planning processes to omnichannel inventory and markdown management

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